Danielle Morris
BLOCKCHAIN (NFT)
Pioneering the use of blockchain NFTs to create an award-winning digital solution in the fight against memorabilia fraud. The first application of blockchain distributed ledger technology outside of cryptocurrency, a pioneering solution that underpins the value of signed items with the aim of securing consumer trust.
BIMA AWARDS2018
Shortlisted:
The Emerging Technology Innovation Award
OYSTERCATCHERS AWARDS 2018
Winner:
The evolve award for outstanding technology
The drum Dadi awards 2018
Nominated:
The Technical Innovation Award
SECTOR
Retail technology
client
Icons - The world's biggest signed football memorabilia company
challenge
Create and test two POC prototypes (custom .net apps):
A CMS for staff to upload authentication content and generate a unique code linking to a physical item.
A customer-facing app that enables buyers to scan a QR code on their item and view their unique authentication content, including an individual signing photo for each signed item and proof of the exact date/location from which every signature is obtained.
timelines
One month
the team
Lead UX Design & Research (me), UI Designer, PM, .net developer and a blockchain expert.
activities
Sketch personas (gift buyers, memorabilia hunters, corporate resellers & Icons staff)
User stories
Service blueprint
Stakeholder workshops
Wireframes and flows to facilitate build
Qualitative user-testing (in-person & remote) with all personas
Infographics explaining the service and the under-pinning technology
outcomes
Two custom .net apps, still in use today by staff and customers. The main learning was that QR code stickers weren't sufficient to counteract sophisticated fraud. The system was recently upgraded to replace QR codes with embedded NFC chips and renamed "TripleLock."
Icons b-locked is a blockchain-based platform that serves to prove the authenticity of a product beyond all doubt. It is a pioneering solution designed to fundamentally underpin the value of signed memorabilia and lock-in consumer trust.
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It uses state-of-the-art blockchain technology to make the creation, validation and selling of signed items 100% verifiable in a quick, simple and easy way.
